More Than Meets The Eye

Güd Marketing | 2024

As part of a campaign renewal plan for the Michigan Wildlife Council, Güd Marketing asked me to create some visual concepts from an outline for a direction they were planning to pitch. The “More Than Meets The Eye” campaign was meant to celebrate first responders and highlight how many of Michigan’s hunters and anglers help the community at large in addition to local ecosystems.

While the Michigan Wildlife Council ultimately settled on an updated version of their existing strategy, the Güd Marketing team was happy with the results of this direction.

  • Creative Director: Drew Smith
  • Content Writer: Juliette Givhan
  • Designer: Ryan Logan

  • © Güd Marketing. All rights reserved.
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